Constantly increasing sales is the key to success for any business. To ensure that a company’s sales department not only meets, but exceeds the plan, it is essential for today’s companies to use effective sales improvement tools. And don`t forget that you can always turn tocrm software for moving company.
Some of the most popular are:
- customer relationship management systems;
- IP-telephony combined with CRM;
- Push notification and call back;
- analytical tools.
And now let’s look at why there is an increase in sales when using each of these tools.
CRM SYSTEM
The increase in sales due to the introduction of CRM-systems occurs for several reasons:
- the work of the manager is automated, he no longer needs to manually fill out contacts and make reports. The salesperson has more time directly to promote the product. Thanks to the automatic entry of information, the probability of errors is minimized;
- the contacts database remains at the company’s disposal even after the manager’s dismissal;
- the management has the possibility to control the personnel and to monitor the stages of the sales funnel for each client;
- analytical tools of CRM-systems allow to evaluate the effectiveness of each manager and the company as a whole.
Tools to increase sales, which are contained in the CRM guaranteed to increase the effectiveness of managers.
COMBINING IP-TELEPHONY AND CRM
Integration of telephony and CRM has the following benefits, indirectly or directly affecting the increase in sales in the company:
- automatic creation of deals, contacts and tasks upon the call, which saves time on entering information manually and prevents its loss;
- no possibility for the staff to ignore an incoming call or task;
- communication with the client is tied to the transaction, which is extremely important for long sales, you can always remember the date of the last contact and even the gist of the conversation if it was recorded;
- when a call comes in, the manager immediately sees information about the contact;
- it is possible to generate reports on the calls made by a manager during any time interval.?
CALLBACKS AND PUSH NOTIFICATIONS.
Consider the tools that do not directly affect the increase in sales, but they are used to increase customer loyalty to the company, which ultimately leads to the desired result.
- webpushers. These are small messages that pop up on top of an open browser page. Their use enhances the mailing effect, and they are also used to notify customers about promotions, sales and special offers;
- online forms. These forms are placed throughout the site without being too obtrusive, but so that the customer at any time can use them to ask a question, make an order or buy products;
- callback. This widget is in the form of a button with the image of a phone; by clicking on it, the client is able to get in touch with the salesperson.
ANALYTICAL TOOLS
To determine the most effective advertising channels, companies that are on a tight budget can use the standard Google Analytics (GA). In this case, it is important to track conversion traffic to the site, and for this purpose GA should be set up for the corresponding actions in advance. Online retailers would do well to install an e-commerce module.
Unfortunately, GA takes into account only online conversions, and if the client placed an order by phone by dialing the number manually, the service will not take that into account. Special call-tracking is connected to GA for additional accounting of calls, and it can serve as a full-featured virtual PBX. Using these tools will allow you not to spend the company’s budget on inefficient advertising channels.